JÅAL Atelier was founded in December 2011 by Swedish-born designer Josefina Larsson. The word JÅAL is formed from the initials of inspirational women in Josefina’s family tree dating back to the early 18th century. Their life stories and achievements give JÅAL Atelier a heritage that helps to shape Josefina's creations today. Josefina draws inspiration from her fascination of the mundane and the extravagant within the context of her adoration for the complex woman.

Josefina graduated in 2010 from the acclaimed Fashion MA course at Central Saint Martins college of Art and Design in London. Her MA collection was shown at Somerset House during London Fashion Week gaining attention from leading magazines worldwide. Prior to her MA she gained experience at London designer's Preen as well as running her own label which exhibited and sold in Japan, Paris, Berlin and London.

Her SS13 collection was shown on schedule during Stockholm Mercedes-Benz Fashion Week as her first solo catwalk show and she continues making season based collections and collaborations.